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Research papers

Employing individual diaries for radio measuring

This paper considers several issues: whether there is a drop in the total level of radio listening from day one to day seven during a one-week diary; whether the number of stations in a diary influences the total level radio listening; and finally...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: Kristian Arnaa
Company: KANTAR TNS Malaysia
June 15, 1999
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Citation

Arnaa, K. (1999a, June 15). Employing individual diaries for radio measuring. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/employing-individual-diaries-for-radio-measuring


Research papers

Profiling media users

The paper presents a two-dimensional value system centered around modern traditional and individual versus social orientation, and shows how the dimensions are derived and how they relate to other comprehensive value systems such as VALS, RISK, CCA,...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Kristian Arnaa, Rolf Randrup, Suzanne Beckmann, Flemming Hansen
Company: KANTAR TNS Malaysia
October 20, 1998
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Citation

Arnaa, Randrup, Beckmann and Hansen (1998a, October 20). Profiling media users. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/profiling-media-users